CONCEPT AND NEW STRATEGY FOR NATIONAL GEOGRAPHIC
The symbol of the yellow rectangle has to persist in the concept and its new strategy, since it is one of the brands that NatGeo represents.
The symbol of the yellow rectangle has to persist in the concept and its new strategy, since it is one of the brands that NatGeo represents.
The entire redesign will be based on the rectangle, photography and typography. All this will come together to create a series of video montages with movements with harmony and great depth.
The construction of a message with more serious, prudent language. In it, colloquialisms and overly relaxed phrases are avoided, especially because communication of this type makes it possible to address topics such as reports with statistics, figures, evaluations, technical information, etc.
